Scope Of Work

The thought process behind this project was not to go overboard with a radical and intricate design, we sought to create an entirely new template that featured classic and minimalist design elements. For an industry such as HVAC, it is critical to place an importance on functionality, straight-forward content, and user experience. We wanted to represent the high quality of services and the strong reputation that Chill ACR possesses, and a minimalist and simplistic layout was the solution to this.

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Additions to the new
Chill ACR website included:

• Custom designed content to enhance the website's user experience and interface.
• Social proof such as testimonials, certificates, and awards to highlight their strong reputation.
• High-converting copywriting and written content
• Complete and modern redesign of all main pages, adhering to modern design principles
• And much more…

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You can view our work at chillacr.ca

We also performed search engine optimization work on Chill ACR’s website. Prior to working with Swank, their website was poorly indexed and was not getting sufficient traffic off of Google. Through a variety of SEO methods, we helped increase Chill ACR’s rankings of industry-specific and local search phrases.

After setting up Chill ACR with a new website and performing search engine marketing for a period of 6 months, Chill ACR was flooded with new business.

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